Campaign: Bihu Spring Client: Well Link Group/Zhaobangji Properties Well Link Group and Zhaobangji Properties, one of Shenzhen’s top property development grounds, approached Mad Minds to produce a set of videos introducing their new residential development in Pingshan, Shenzhen. After assessing their needs and product strategy, Mad Minds created a trio of videos designed to communicate all key selling points of the property. Services: Campaign Development Concept Development Concept Art VFX Post Production Finishing Executive Creative Director: Sheldon Schwartz Executive Producer: Willis Chung Director: Sheldon Schwartz VFX: Leonid Studios (Los Angeles) and Magic Animation (Beijing)